š¶e8: Are We Living In A Black Mirror Episode?
š Good Morning and Happy Sunday! Welcome to theĀ e8 newsletter,Ā a hand-picked collection ofĀ business and start-up news, resources for entrepreneurs, job/internship postings, and noteworthy trends that are happening this week!Ā I hope you find this weekly newsletter informative and engaging!
Business/Start-Up News
š§ Are We Living In A Black Mirror Episode?
Elon is back again, and no Iām not discussing his $2000 stock price, but rather his other venture, Neuralink! (Yeah, no clue how he has the time for all dat either.) You probably heard on Friday that Elon unveiled his brain machine interface technology, Link, which sinks electrodes into the brain, that then communicate with computers outside your skull via a chip. Sounds wild, right? Well it is, and the device has come a long way since its initial preview in 2019. Musk noted that the device now maintained a smaller profile that could be completely submerged under hair once installed in the skull. But thatās not it! The company had received a Breakthrough Device designation from the U.S. Food and Drug Administration in July, and is āpreparing for first human implantation soon, pending required approvals and further safety testing.ā Letās check out what went down on Fridayās event, and whether this ambitious goal could be something that revolutionizes early detection of neurological problems.Ā
First tests were done on a pig! š
Oink Oink:
Ā There were three pigs in the study: Joyce, who was untreated;Ā Gertrude, who hadĀ āLinkā installed, experienced some stage fright; and finally, Dorothy, who previously had āLinkā installed, but subsequently removed to show that the pig was normal looking, and most importantly, healthy
āFor the initial device, itās read/write in every channel with about 1024 channels, all-day battery life that recharges overnight and has quite a long range, so you can have the range being to your phone,ā Musk said. āI should say thatās kind of an important thing, because this would connect to your phone, and so the application would be on your phone, and the Link communicating, by transmitting Bluetooth low energy to the device in your head.āĀ
Evās Take
Crazy stuff, huh? Skeptics might assert that users may feel wary not only attaching a device to such a fragile area of the body, but also undergoing a massive procedure, brain surgery, just to accomplish the goal; however, these technologies have been in development by neuroscientists and bioengineers for decades. Many of these scientists heavily criticized Elon for essentially copy and pasting their work into a ānice little form that sends data wirelesslyā.Ā
I do agree with these scientists - Elon isnāt revolutionizing the industry or coming up with any breakthrough technology. But, his interest in the space and the reach he covers with consumers will only allow for greater awareness and funding to flow in, thereby helping to push such innovation.
I really believe in technology like this, and although I donāt understand the minutiae of how all this works, Iām all for trying something new! This could identify and potentially bring greater awareness to certain neurological problems, such as memory loss, depression, blindness, seizures, that heavily affect our daily lives, and are simply the result of electrical signals in the brain firing improperly. Neuralinkās mission will be to pick up signals and essentially bring notice to you through your device. Think of it as a Fitbit in your skull.
While solving any one neurological solution is no simple task, I do believe Nueralink is headed in the right direction. Furthermore, with Elon, a believer in accessibility weāll have a crucial tool bridging the gap between scientists and consumers.
šļø I Can Hear Your Halo (Amazonās New Theme Song)Ā
I think Mr. Bezos read my previous newsletter where I essentially sh*t on the apple watch because I donāt appreciate a wearable fitness tracker that only distracts me (yeah yeah, I know I'm extra, but it is what it is). Amazon made headlines this week with their release of the āHaloā, a new fitness band and subscription service that will NOT have a screen. However, maybe a screen is better than a microphone that listens and analyzes all of my conversationsā¦
The Facts:
The Halo Band will cost $99.99 and the service (which is required for Haloās more advanced features) costs $3.99 per month
Initially launching as an āinvite onlyā program with an introductory price of $64.99 with six months free subscription (and unfortunately, the device is separated from Amazon Prime)
Alongside cardio, sleep, body fat, and voice tone tracking, a Halo subscription will offer a suite of ālabsā developed by partners. Theyāre short challenges designed to improve your health habits ā like meditation, improving your sleep habits, or starting up basic exercise routines
The Halo Band consists of a sensor module and a band that clicks into it on top. In order to see progress or data, you will need a personal device such as a smartphone
The band lacks increasingly standard options like GPS, Wi-Fi, or a cellular radio, a sign that itās meant to be a more laid-back kind of tracker. It does, however, have an accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light, and a button to turn the microphones on or off
The battery should last a full week and the sensor is water resistant up to 5ATM. Amazon calls it āswimproofā
Evās Take
Not surprised Amazon is trying to take a stake in the wearable fitness market. According to Statista, the shipment of wristbands in 2017 was about 36 million units and is expected to increase up to 51.73 million units by 2022. I must commend them for their approach by removing the screen and working on a truly āfocusedā fitness niche.Ā
I think the Halo Band stands from the crowd by providing what they call āBody and Tone.āĀ
āBodyā. The body scan works in conjunction with your smart device camera, prompting the user to stand a few feet back while it takes four different photos (front, back, sides) and then uploading them in a 3D scan that will leverage machine learning to analyze and calculate body fat percentage (a metric Amazon believes is a more reliable health indicator than weight or body mass index).Ā
āTone.ā The built-in microphone (which Amazon claims you can turn off - but I really donāt buy) is not like your traditional smart device microphone. Rather than waiting for your commands, it listens and analyzes conversations throughout the day to track your emotional state. One thing to note is that Tone was built on an American English accent, so for those who have thicker accents it might be less accurate.Ā
What makes me a bit skeptical is that Amazon doesnāt technically classify the band as a āmedical deviceā, thereby avoiding any kind approval from the FDA, which many other trackers currently have. Seeing this classification makes me wonder if Amazon just wanted to sneak by the FDA with less regulatory bodies to deal with or if, perhaps, they have tricky features up their sleeve that the FDA would not approve of. Only time will tell!
All in all, I probably will not be picking one of these bad boys up. If youāve been reading for a while, you know we mentioned smart rings and those are something I would consider instead.Ā Basically any wearable without a microphone and screen is my pick!
š Interesting FollowsĀ
š¦ SEC Modernizes The Accredited Investor Definition
āTik Tok CEO Kevin Mayer Resigns After 100 Days?!?!
šTesla Employee Turns Down $1m To Perform An Inside Hack!!!
š° Google Introduces a New Career Certificates Program That Could Land You a Great Job
šæļø An Ohio Man Built A Backyard Squirrel Bar With Seven Varieties Of Nuts On Tap
š¼ Jobs/Internships
New York
Summer Financial Analyst (PIMCO) / 2021
Credit & Finance Intern (Moodyās) / 2021
Summer Financial Analyst (Morgan Stanley) / 2021
Los Angeles
Investment Banking Summer Analyst (BNY Mellon) / 2021
Investment Banking Summer Analyst (Credit Suisse) / 2021
Public Finance Summer Analyst (Citi) / 2021
San Francisco
Ā Investment Banking Sophomore Summer Analyst Program (Morgan Stanley) / 2021
Chicago
Capital Markets & Advisory Advance Sophomore Summer Analyst (Credit Suisse) / 2021
Corporate & Investment Bank Markets Summer Analyst Program (J.P. Morgan) / 2021
š·Ā Fresh Finds
šÆThank You For Reading, See You Next Week!
What's up, my name isĀ Evan Hiltunen! I am a recent finance grad from Indiana University and financial analyst @ Goldman Sachs. I have a strong passion for start-ups, finance, and technology, and I hope you find this newsletter informative!
Iād love your feedback - feel free to email me atĀ thee8newsletter@gmail.com